Brand campaign project
Good Sammy asked us to create a campaign and assets that would encourage people to donate high quality clothing.
How might we educate and encourage young families to donate their belongings responsibly to Good Sammy while creating jobs?
The Process
This project included getting community engagement and truly understanding why people opt to donate their old clothes.
My team visited Good Sammy opshops countless of times to observe the publics behaviour surrounding second hand clothing. This was especially important as
Together we created a "coming soon" style sticker that is intended to create excitement around the campaign.
The sticker can be put on the floor to guide people to the event.
Together we created a "coming soon" style sticker that is intended to create excitement around the campaign.
The sticker can be put on the floor to guide people to the event.
An app that encourages young children to learn about recycling and returning high quality clothes to op-shops.
