Emerge

An experience showcasing student stories of creativity.

We were given the problem of engaging over 500 people who will read through the publication. The main issue we faced was that many of those people will only skim through the publication. This gave us more incentive to make the publication visually interesting and to work with the students to make a publication that is more valuable not only to them but to the readers.

How might we create an event that is accessible and follows the theme of emerge, represents the experience at Murdoch University, and communicates the University's values?

The Process?

Our team presented to a range of stakeholders who could give feedback and morph the outcome.

The overall feedback loop is what led us to a strong publication that reflects the branding of the showcase.

Outcomes

This page features natural illustrations portraying the growth around humans. The colouring page also attracts a younger audience and enables our team to keep everyone reading engaged.

The front cover is a spot gloss and shines in the light, reflecting the organic fresh look. The front cover ties the entire publication to the theme and branding

Within the publication we implemented a small flip animation that would grow and move as the pages flip.