Diversum branding

DIVERSUM

A branding project for a local

Fremantle Occupational Therapist

A branding project for a local

Fremantle Occupational Therapist

A branding project for a local

Fremantle Occupational Therapist

A business owner in Fremantle took the leap of faith to start her own business. She reached out to me explaining that she wanted a personal connection to her branding. The final outcome needed to feel friendly, warm and unsterile unlike a lot of health organisations aim for.

How might we create a

branding identity that

represents the brand owners

identity while still keeping

it professional?

The outcomes included a brand suite, logo design and a system that could be used across social media and a future website.

The process

As the hummingbird was the main feature of the brand identity, the bird had to be striking but not visually overwhelming.

After trial and error, we went with a gradient style of design as it was professional.

Outcomes

This brand required a business card, using contrasting orange and teal, we were able to create a striking design.

The business also required signage to go outside of their office.

The process

As the hummingbird was the main feature of the brand identity, the bird had to be striking but not visually overwhelming.

After trial and error, we went with a gradient style of design as it was professional.

Outcomes

This brand required a business card, using contrasting orange and teal, we were able to create a striking design.

The business also required signage to go outside of their office.